Multifamily Houston TX — Tell Projects

GMB Optimization Checklist for Apartment Contractors

Complete Google Business Profile optimization checklist for Houston apartment maintenance and renovation contractors. Photos, posts, Q&A, services, and reviews.

Google Business Profile (formerly Google My Business) is the #1 local SEO tool for apartment contractors. When property managers search "apartment maintenance contractor Houston" on Google, the top 3 results in the Map Pack get 44% of all clicks. Here's how to optimize your GMB listing to rank in that Map Pack.

This checklist is what we use for our own GMB listing and what we recommend to property management companies who want to improve their local visibility.

Optimization Checklist

GMB Checklist

1. Claim & Verify

  • ✓ Claim your business at google.com/business
  • ✓ Verify by postcard (5-14 days) or video
  • ✓ Use exact business name (no keyword stuffing)
  • ✓ Use exact address matching your website NAP

2. Complete Profile

  • ✓ Add all service categories
  • ✓ Write 750-char description with keywords
  • ✓ Add website URL
  • ✓ Add phone number (matching website)
  • ✓ Set business hours (including special hours)

3. Service Area

  • ✓ Add all Houston metro cities you serve
  • ✓ Set service area radius
  • ✓ List all services with descriptions
  • ✓ Add pricing where possible

4. Photos (50+ minimum)

  • ✓ 10+ exterior photos
  • ✓ 10+ interior/project photos
  • ✓ 5+ team photos
  • ✓ 5+ before/after photos
  • ✓ Logo and cover photo
  • ✓ Add weekly (Google favors active listings)

5. Posts (2-3x/week)

  • ✓ Monday: Project spotlight with photo
  • ✓ Wednesday: Industry tip or maintenance tip
  • ✓ Friday: CTA post ("Free property assessment")
  • ✓ Use relevant keywords in post text

6. Q&A Section

  • ✓ Pre-populate 5-10 common questions
  • ✓ "Do you offer monthly maintenance contracts?" → YES
  • ✓ "What areas do you serve?" → List all cities
  • ✓ "How fast can you respond to emergencies?" → 1-2hrs
  • ✓ Answer all new questions within 24hrs

7. Reviews

  • ✓ Ask every satisfied client for a review
  • ✓ Respond to ALL reviews within 24hrs
  • ✓ Thank positive reviewers by name
  • ✓ Address negative reviews professionally
  • ✓ Target 150+ reviews with 4.5+ rating

8. Products/Services

  • ✓ Add each service as a product
  • ✓ Include pricing range
  • ✓ Add service description with keywords
  • ✓ Link to corresponding website page
Weekly Schedule

GMB Posting Calendar

Monday

Project Spotlight — post a recent project photo with description

📷

Wednesday

Industry Tip — share a maintenance or renovation insight

💡

Friday

CTA Post — "Free property assessment" with click-to-call

📞
20+
Years Experience
10,000+
Units Renovated
100%
Licensed & Insured
4.9★
Google Rating

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